Loveland Products
Product Guide Builder
Project Overview
Loveland Products Product Guide Builder was a digital to print tool used by marketing managers and locations across the country to customize and design their own unique product build out.
Problem
Create and unify design language across the platform and across business needs.
Opportunity
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Create visual design system
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Incorporate cross branding
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Enhance brand experience through design system consistency and appealing UI tailored to the audience
Design Role
UX Design
Visual Design
Prototyping
Wireframing
Creative Direction
Iterative Design
Design Management
Deliverables
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Prototypes and wireframes
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High fidelity mockups to hand over to developers
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System asset redesign
ANATOMY
Development of the design system to accommodate multiple pieces of content.
LAYOUTS
Each layout incorporated hundreds of products.
WIREFRAMES
Building a wireframe was essential to collaborate between agencies, as well as bridge between digital and the final printed product.
TEMPLATES
Cobranding across multiple businesses.
Cover Design
Iteration
