Colorado State University
Website
Relaunch
Project Overview
As the site relaunch approached completion, a significant shift occurred. A campus-wide rebrand forced us to overhaul our approach entirely. However, amidst the changes, we found a silver lining—an opportunity to step back, reevaluate, and reimagine our project. Embracing the messy nature of UX, this serves as a prime example of adaptation and growth.
Establishing the Website Funnel
Identifying Users
With over 1 million annual visitors to our website, understanding our audience and their goals is crucial. We've identified distinct user groups and organized them into three categories.
Current Residents
Future Residents
Parents & Guests
Identifying Trends Though Affinity Mapping
We focused on surveying our current residents to understand their needs and goals to uncover areas of improvement.
Following the survey I created an affinity map to uncover common themes. The following are the five themes that were important to our residents.
Convenience
Proximity
Ammenities
Affordability
Community
Ideating New Opportunities
How might utilize the website to enhance our users goals and increase their value? Through uncovering key insights, we can create value to our users through clearly defined objectives while enhancing their experience.
I used this opportunity to come up with three areas I believed would enhance our the user flow and the website experience for our users.
Dashboard
Creating a student dashboard will allow our students to access their critical areas and give them the power to check emails, balances, statuses, and more.
Housing Finder
Giving our new user a guided housing search will alleviate pain points in onboarding to their college experience.
Calls to Action
Having clear calls to actions will enhance our users flow within our website and give them successful actions.
Flows for Success
The current website lacks an effective user flow, hindering users from experiencing a sense of accomplishment in achieving their goals, particularly when signing up for housing. To address this, we implemented a dual approach: a step-by-step questionnaire for those who prefer guidance and the option for users to explore and sign up independently.
Final
Designs
